New social / economic simulation game launched

A recent start up, Renegade Games has launched a unique genre of game, described by creator Peter Zaborszky as “A mix of social, economic and political games, SimRepublic combines elements from farming games, city building games, and politics games, creating an on line virtual world where everyone can find a niche of their own, all of which feeds into a unique on-line economy”. The game is aiming to become a leading multi-player internet based game.

At its lowest level, the game is based on citizens (players), who live in virtual countries and live their lives. Players have a choice at the start of secure jobs, or becoming entrepreneurs and founding their own business. Players can run a farm, to produce raw materials for their country, can construct cities for citizens to live in, can become journalists and write for their own paper, or fulfil their political ambitions by leading the other players in their country as a politician or prime minister.

This creates virtual economies, all of which are based on real life countries. The countries in the game all compete against one another, and wars can break out between them, which are fought by all virtual players.

The target market of SimRepublic is the generation of gamers who enjoy farming, construction and simulation games, but played them so far without any major structure or higher level ambition. SimRepublic provides the infrastructure for virtual tycoons to show off their skills.

SimRepublic’s business model is based on varied levels of membership, players who subscribe to the game get access to more careers, more items, and a better game play experience.

The game is currently undergoing beta testing with around 100 players, who are ironing out the details of the game.

Renegade Games, the developer of the product, was founded in early 2009 and received angel investment from Fubra Ltd, a UK based internet media company.


Decreasing return of ad spots on websites

For the past 2-3 months I have been 100% focused on building an ad network, while at the same time optimising adverts on my own websites so that I get the biggest return possible on my traffic (usually called maximum ecpm). Not only have I been using adverts that I have sold myself, I have been doing some affiliate work, and using adsense as well.

I have started to notice certain trends in how additional ad spots affect things.

For a beginner’s point of view to online advertising, what makes the most sense? More adverts mean more possible interest from users, more clicking, more revenue. The more adverts I display the more likely all my users see an ad they are interested in, and the more likely they are to click on adverts. Right? …wrong.

On my websites this is simply not sure.

Firstly I would like to seperate out my users into two different categories. Those who click on ads, and those who do not. Users do not tend to move from one group to the other. There seems to be a fairly finite amount of users who will click on adverts. What does this mean? Well, people who click on adverts are not much more likely to click on them because there are more of them. Its almost as if they will click on adverts whether there are lots of them or not.

From an actual user experience perspective, adverts are not that great either. Most people are blind to them, they take up space, they generally reduce the quality of the user experience. If we think along the lines of user experience, you are destroying it by having too many ads. And if you rely on Google for quite a bit of traffic, Google will know what you are doing, and will not like the face that you are sacraficing user experience for money. Except search traffic to fall.

Thirdly, most current ad networks work on a CPC bidding basis, and adverts that bid more are displayed more. This means that the more adverts you display, the less and less each advert you display is worth. Since I discussed earlier that some people will just click on ads, this means that having as many ads as possible can actually reduce income.

My suggestion is that as you start increasing your ad spots, initially it might increase revenue. But as you keep adding and adding them, the return you get gets lower and lower. Eventually, your revenues might actually start to fall as you keep adding more and more adverts.

Information Seeking People

There are certain types of people who are quite rare, but are extremely valuable. These are the ones who throughout their lives, try to seek information about absolutely everything they encounter. If they face something new in their lives, they seek out as much information as they can about it.

It is worth mentioning, that these are the people who are very well suited to running a business.

Modern society is all about specialization. Our entire education system is built on the fact that we need people who are extremely good at just one thing, and then they do that for their entire lives. This is good for many reasons. It makes people invested in what they are doing, as they cannot easily change. It is a barrier to change in lives.

It also suites the development of the world well, our entire society is based around this, and it is pretty obvious that specialization creates much more wealth overall, than if everyone did a bit of everything. It is all about focus.

We must not ignore the fact though that an alternative type of person is also needed. One that can look at the global picture. A truly global picture. They have so much information about various topics in their heads, that they can assess a situation and hopefully make the right choice. It is more of a decision making role, rather than a production role in society.

If you look at an information seeking person, they are like a sponge. They look to seek information constantly, their past time is getting more and more information, their entire lives are about seeking out new information about everything. It makes them happy.

The interesting thing is, if you ask any specialized person why they do not fill their time with information seeking, they usually come up with an excuse about not having enough time, being too tired etc etc. This is simply not true. We always have time for what we want to make time for. Most people work 8 hours, sleep 7 hours, that leaves around 9 hours to do anything. Look at people on the underground or the commute into work. They do nothing. What do people do at home? Relax by watching TV shows that offer no personal development whatsoever.

What do I do? Every day I listen to podcasts from HowStuffWorks for at least 45-60 minutes. On TV I mostly watch documentaries. I spend most of my internet browsing time reading news, or about topics I am interested in. Or reading books about any topic. The result? I am completely unsatisfied with how much I know.

I think one of the single biggest wastes of time is watching sports. It is extremely tempting, it creates big emotions, it makes you feel like you are part of something. But it is exactly the same as reading about celebrities.

Is this genetic? My father is exactly the same. However his case is interesting, he is a surgeon which is a highly specialized skill, yet he still knows about absolutely every other topic. Is it social upbringing? Probably also true, I went to a good school. But I was already like this. One of my best friends is just incredibly like this, he can talk about absolutely any topic.

I believe this is simply a state of mind. And anyone who wants to rise above the rest, can simply become an information seeking person. It is an easy way, and it will bring massive rewards. Socially, financial, and in greater happiness.

Using SSH as a SOCKS proxy

Recently I have been looking into buying some secure VPN for myself, in case I ever wanted to browse the net securely.

To do this completely anonymously, you would need to buy a secure vpn connection, this starts from around $30 per month. I am not sure about the speed though and reliability.

There is an easier way if you have your own server somewhere, although ultimately it can be traced back to you if the server is on your name.

Very simple, use SSH to log into your server, but use this command:

ssh -D 9999 username@yourserver.com

Now, just enter localhost into your SOCKS proxy server field in firefox, and set the port to 9999. You are now browsing the net securely!

You can also do this for email, but you need to set up the SOCKS proxy in every application.

The Power of AJAX

Soon I will be releasing a beta version of the new Republic-Online, it will even have a completely new name. I must say I have used A LOT of AJAX to build it, and it is phenomenal what you can do with it with a bit of creativity.

Javascript is already powerful in manipulating web pages, and now that you can interact with the server as well, all kind of things come to life.

All I can say is this will be revolutionary stuff, that no-one has done before. A lot of the game does things that previously would be coded in Java or Flash, but are now easy to integrate into the actual HTML and the web page, making it much quicker, versatile.

ApexWebGaming Opens Forum for Game Owners

After a few months of building good relationships with game owners, ApexWebGaming has opened a forum where game owners can come and discuss problems, successes about running a game.

The forum is aimed at the small, browser based game owner community, who list their games on the ApexWebGaming directory. Currently, there has not been anywhere available for game owners to go and talk about their games, and share ideas, but now ApexWebGaming is offering this service.

Within a few days, almost 50 game owners signed up for the forums, and have started posting.

The forum is closed to non-game owners, only verified games that are published on ApexWebGaming are allowed to join the forums. This means that the forum is exclusive to game owners, meaning it is just for them, with no distractions.

Commenting on the forum, Peter Zaborszky, ApexWebGaming owner said “We have built this forum for two reasons, the first is that it is a great way for us to establish a good connection with game owners, and secondly because many game owners do not have anyone to turn to about their issues, whether success or problem.”

Addiction to Games and MMORPGs

We can break addiction down into two categories, one where someone is addicted to a certain substance, usually because the body is used to having it in the body and “can’t live without it”. For example, cigarettes.

However, we can also get addicted without it being a substance, addicted to a certain routine, certain activities. Some say that these things also cause substances (endorphins) to be released which is why we get addicted to them.

In games development, and especially looking at the success of World of Warcraft, it is important to think about addiction as well, because a game that someone is addicted to is more “successful” I believe. In terms of monetary success, it is obvious, but also a game you are addicted to it more enjoyable as well.

I have spent quite a while now researching motivation and addiction in games, and I have found some interesting things.

The primary thing people get addicted to in games is repetitive action combined with reward. Just like killing rats in dungeons. The way to get someone hooked to games is for it to have some sort of repetition in it, that you receive rewards for. Thinking about cigarettes, many people say they are just as addicted to the motion as they are to the substance. The substance is the reward, the motion is the addiction.

One of the best ways to get players to come back, and to get them addicted to games, is to have some repetition somewhere in the game, and give players rewards for it.

Opening up gaming to new people

I think the arrival of the Nintendo Wii has proved to everyone that it is not just geeks and gadget guys, and mostly male audiences that can enjoy computer games. Nintendo actually managed to bring gaming to everyone, without taking a big risk themselves, all they did was change the controller, and build some games that are slightly different to normal games.

What they did really well, was not alienate their old player base, not really change all that much about their company or consoles, yet at the same time open up gaming to a massive new audience.

One of the ways they did this was they realised that computer games do not need to be something that you completely immerse yourself in, that you get completely lost in. Although this works, and has worked for game developers for 20-30 years now, it is not the only approach. The Wii made gaming a family, social event. Many people can play, and most of the fun is outside the TV, not inside it.

Yet I still feel that they achieved this without taking that much of a risk. I still feel that there are markets out there waiting to join the computer game community, but they simply don’t have games built for them, as that would be massively risky.
One angle to consider here is Facebook, which gives access to a hundred million people, many of whom have not played games yet, but might if they found something good.

So… In comes Renegade Games. A games company willing to take risks. To be continued :)

Top 5 reasons business success is easier in games

When I was younger, and still, my favourite genre of game is construction/simulation games. Mostly, the games that usually started with the name “Theme”, or ended with the name “Tycoon”. My all time favourite is Capitalism II, I think it is a very advanced business simulation game. I always though if I could complete Capitalism II, it would really help me in real life too. Now, whenever I play it, it is just too boring and easy.

So the question is, is this really true? Can a business game, or a simulation game actually simulate that situation well, and would it help you in the same situation in real life? This is a fascinating question, as I am sure there are less billionaires than there are people who have completed Capitalism II, as there are less real life hospital managers as there are people who have completed Theme Hospital.

In a way, we are talking about games, so obviously a game is a simplified version of real life. However, just last night I was playing Roller Coaster Tycoon, and I realised that the game is actually fairly realistic, with most features and problems presented in the game appearing in real life as well, and vice versa. For example, benches will get vandalised in the game if you don’t have enough security guards. People get hungry if there aren’t enough burger bars. And so on.

So why is it, that it is so much easier to be successful in a game than in real life? I have listed 10 reasons that I think are the top reasons why success is easier in a game.

5. Simplified Personal Relations – A large part of running a business is personal relations. Motivating staff, keeping them happy, customer relations. Most of these factors are missing from simulation games, usually if i pay staff enough, I don’t need to worry about them being unhappy.

4. Attitude – Just like casinos use chips so you have less sense of money, computer game money means less to people, so you can risk it more.

3. Capitalism – Notice how in each game you start off with enough capital to get you going? In real life this might not be the case. In capitalism you need capital to start a business. In games you usually have capital. In real life, you probably don’t have millions lying around to spend.

2. Easier to please customers – Building a good long term business is all about satisfying customers, giving them what they want. In a game, all that matters is that my “quality rating” has a reasonable price attached to it. It’s all about numbers. Real life might not be as simple.

1. Infinite tries – Yes, the most obvious reason is that you can have as many goes as possible. Just because you mess up the same level 20 times, does not mean you have a bad reputation. You can make it the 21st time. (note – I would argue however that persistence is a key reason for success in real life too.

Working everywhere

Recently I’ve spent my days working like poets used to in the 19th century, in cafes. I must say it is a very interesting, and highly entertaining at times. I’m quite good at multi tasking as I find it quite easy to work and listen in on other people’s converstations at the same time.

Back in uni days I did quite a bit of studying in cafes as well, so it’s something I like doing. And since almost every cafe now has wifi, the infrastructure is there for me to do.

A couple of days ago I listened in on a web designer guru talking with his client, I was trying to spot mistakes in what he was saying but he was actually quite good. He seemed quite keen to make sure the client understood that lots of testing will be needed on the live product, so maybe he wasn’t that confident update his work :)

A few days after that I had three 25 year old girls chat next to me for 3 hours about marriage. It is quite amazing how much girls can talk. They also declared every opinion they had like it was a fact and common knowledge. It seemed quite obvious to me that all of them had pretty sad lives, but they seemed eager to show how interesting they were to each other. I don’t think that’s really friendship but never mind :)

Almost every day I hear someone talk about their lives, and it makes my day much more interesting. It also makes me think, maybe people who work on their laptops will be the next generation of people who will fill cafes. I’ve already met a few developers who do spend a few days a month working in a cafe.

About RenegadeGames

The company was founded in 2009, and aims to become an internet gaming company, building online multiplayer games as well as running websites relating to online games.

So far the company has aggressively acquired gaming websites, and is getting ready to launch high quality products.