Renegade Games Buys ApexWebGaming

Renegade Games has acquired one of the highest quality game top lists, ApexWebGaming. This will be an easy platform for them to advertise their games.
ApexWebGaming is one of the older game top lists out there, and is known in the gaming community for sending quality traffic to games. The principle of the website is that games send their players to vote on ApexWebGaming, and so a top-list of games is assembled from the votes.

The website has tens of thousands of visitors each day.

It was bought from the initial developer, who did not have the time to maintain the website. The website was already being auctioned, however following discussions that started before the auction started, Renegade Games managed to snatch the website away from other bidders.

Commenting on the acquisition, Renegade Games director Peter Zaborszky said: “ApexWebGaming is a terrific acquisition for us, not only is it profitable in itself, it is a good platform for us to launch and market our own games.”

Negotiation

I think negotiating is one of the most fun things to do. It gives you a big thrill, and a real sense of achievement. Apart from a few good negotiations, up until about 21 years old I didn’t really negotiate very much. It was scary, and I didn’t have the social skills to do it.

However, after doing a sales job for 2 years, and generally changing my opinion about negotiation, I have been doing more and more of it. Why? Well, deal making is a fundamental part of running a business, so it’s something I always wanted to learn.

I am also a bit of an adrenaline junky, and once you experience the thrill of winning a negotiation, it is hard to stop.

Another thing to consider is that, everyone is faced with negotiation all day long, you just don’t realise it. All the time you are making bargains with other people, even just your spouse. Love is war, as they say.

Just yesterday I saved myself £20 by negotiating a bit. The induction course for a martial arts course I started was supposedely £200, and they were doing a special offer of this week it’s £100 (bullshit). But a company like that is just asking to be negotiated with. A company that is good in sales will always be receptive to someone challenging them to negotiate. This £100 also included equipment and insurance, so is wasn’t pure profit for them.

First step of negotiation, set a goal. My goal in this case was to get 10% off, or £10.

Second rule of negotiation, never start negotiating at your goal, go much lower so you can negotiate up to what you really want.

So I went in asking the company to give me the induction at £80.

After asking them, the guy sat there for a bit calculating whether he could do it. If he was an experienced negotiator he was probably doing this to test my patience, as sitting there in silence for 2 minutes is actually quite a high pressure situation, staring at him waiting for his response.

This is the time to not say anything, it’s his turn to make a move. So, I sat there and waited patiently for him to respond.

Now in this situation, there would be no way I would accept, I would probably come back with an offer of £95. However, the guy actually went for my £80 offer. RESULT.

He made a few comments afterwards about me ripping him off, but hey. The most important part is making sure you feel you have nothing to lose. As Donald Trump said, negotiation is all about leverage. Does the other half want something badly (in this case my money). Since I convinced myself I have nothing to lose, I won easily.

Yesterday was just about fun anyway. I like testing people. But I was quite surprised how easy it was.

Getting new players interested

I have been testing out online games this week, trying to identify how the top games capture new players.

I must say in terms of signup up, most games fail miserably, signing up is terribly complicated and user unfriendly. However once users have signed up, it’s a different question, top games are quite clever.

Something that all games share is instantly making a the start up tutorial very accessible and easy to find. Usually, it is a fictional character sending you a message via the internal messaging service.

That tutorial then describes some basic actions you should take, actions that are cleverly designed to get you familiar with the game. The idea is, really, to put the user into a challenge or quest, where they have a sense of achievement when finished.

For example, when you sign up to a certain game, you are hungry. The initial tutorial the tells you how to access your inventory, and eat one of 2 breads that you have in there. Then go and find yourself a job.

Obviously, the more complicated a game is, the harder it is to teach players how to play.

Getting micropayments for your site

I’ve been researching micropayments for the games that we have.

The most obvious payment site that everyone usually starts with is Paypal, but since they have a flat fee of at least 20p on each transaction, taking smaller payments, even £1 is not worth it.

There are two things to consider, one is the transaction fees, the other is the accessibility of payments. The obvious problem with charging for a game is that a lot of users will not have a credit card yet (they are underage), and therefore payment is limited to bank account transfer or mobile payments.

In terms of credit card payments, the three companies to consider are Paypal, MoneyBookers and Amazon.

We will look at two examples, a customer paying £1 and £10

Paypal – Fixed fees for any amount

£1 – Fee: Approx: 23p – 23%

£10 – Fee: Approx: 54p – 5.4%

MoneyBookers

£1 – Fee: Approx: 21p – 21%

£10 – Fee: Approx 38p – 3.8%

Amazon

£1 – Fee: Approx 0.09 – 9%

£10 – Fee: Approx 54p – 5.4%

So, Amazon wins the micropayments battle, by a big margin, however differences are quite small at £10, with MoneyBookers being slightly better.

Renegade Games Buys Planetarion

One of the first browser based games has been acquired by Renegade Games, a UK online gaming start-up backed by private equity from Fubra Ltd.

Planetarion is a game originally started in 2000 by Norwegian developers. It was the very first text-based browser game in the space field. It defined the genre of space based, spaceship building, asteroid mining gaming, and many other games have copied its format.

The game has had thousands of constant players ever since 2000.

It was bought from OMAC Ltd, who acquired the previous owner, Jolt Gaming. Planetarion was acquired for an undisclosed five figure sum. There were other bidders also looking to buy it, but Renegade Games came out as the winner.

The game will be further developed by Renegade Games at a later stage. The game was a fantastic purchase for a startup, given its iconic status as a classic space game.

Commenting on the acquisition, Peter Zaborszky, founder of Renegade Games said “This is a great game with a strong history, and it will be a great addition to our portflio.”

Notes for Editors:

Detailed information about Planetarion can be found here:

http://en.wikipedia.org/wiki/Planetarion